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How to Measure Social Media
Is it important to measure social media ROI? More importantly, can social media efforts be measured in any way With the help of Google Analytics and the San Francisco start-up Klout, measuring the...
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The Connection – How Social Care Is Changing Customer Service
The majority of businesses in the country already understand how valuable social media is as a marketing tool. In fact, according to a recent study done by the Aberdeen Group, 86% of all companies are...
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How Charities Should Use Social Media To Further Their Cause
Social media offers the perfect platform for charities and non-profit organizations to mobilize their supporters, increase donations, share information, and engage actively with a global audience. As...
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SEO – How to Manage Duplicate Content
SEO – How to Manage Duplicate Content Is duplicate content a bad thing for your site? If so, how can you avoid it or fix it if it should occur? Actually, the duplicate content you should be most...
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5 Ways Social Media Has Impacted Retail
Retail as we once knew it has changed beyond all recognition. The introduction of online shopping has split brands into one of two camps: those who are thriving, and those who are failing. Those who...
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How Facebook Graph Search Will Impact Your Business
Search engines have always used algorithms to categorize data. Unfortunately, people don’t use algorithms to search for things – they use simple words and phrases. This has led to more intuitive...
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How To Get More From Your Content Marketing Strategy
When your business or web site offers excellent content, and sees a growing influx of visitors as a result, then your business plan and promotional strategies are clearly being well-executed. But why...
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Enhance Your Content Marketing: Make It Visual
In case you haven’t noticed the shift within recent years, content marketing has a brand new bag. Now it’s not just about having good content, it’s about having good content that’s also visual....
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The Easy eBook: Electronic Storytelling Goes Beyond Novels
The illustrious “eBook” is something that the Kindle world is more than familiar with. Who wouldn’t love a whole collection of their favorite novels in the small space of an iPad? But, these marvelous...
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